Cranial Technologies Featured on 12News Arizona Midday | Cranial Technologies Blog

12 FEATURED ON 12NEWS ARIZONA MIDDAY

Helping Families Find Answers About Infant Head Shape

Cranial Technologies joined 12News Arizona Midday to help educate families about infant head shape development, the importance of early evaluation, and the treatment options available when needed.

Cranial Technologies

Patient Education Blog

6 min read

12News Arizona Midday — Infant Head Shape Awareness

Sponsored feature on Cranial Technologies

When parents notice a flat spot or have concerns about their baby's head shape, they often have one question:

"Should I be worried?"

That's exactly why Cranial Technologies was honored to be featured on 12News Arizona Midday — to help educate families about infant head shape development, the importance of early evaluation, and the treatment options available when needed.

Every Baby Deserves an Evaluation, Not Every Baby Needs Treatment

One of the biggest misconceptions about cranial orthotic treatment is that every baby who visits a specialist receives a helmet. In reality, every baby who visits Cranial Technologies receives a comprehensive clinical evaluation first.

Our experienced clinicians perform a thorough assessment that includes head shape analysis, growth evaluation, developmental considerations, and objective 3D Digital Surface Imaging^® (DSi^®). Based on those findings, families receive personalized recommendations that may include monitoring, repositioning strategies, physical therapy, or DOC Band^® treatment, depending on what is clinically appropriate for their baby.

Our goal has always been simple: provide families with the information they need to make confident, informed decisions.

DSi imaging station used for head shape assessment

A Legacy of Innovation in Infant Head Shape Care

For 40 years, Cranial Technologies has focused exclusively on infant head shape care. During that time, we've helped more than 500,000 babies and continued to advance the science of cranial remodeling through research, innovation, and clinical excellence.

Milestones We're Most Proud Of

500,000+ babies treated nationwide.

40 years dedicated exclusively to infant head shape care.

Developer of the first FDA-cleared cranial orthosis (DOC Band^®) for the treatment of plagiocephaly.

A nationwide network of specialized clinics staffed by experienced occupational therapists, orthotists, nurses, and other pediatric clinicians.

Proprietary Digital Surface Imaging^® (DSi^®) technology, providing safe, radiation-free 3D head shape assessments.

Maintain one of the world's largest clinical databases on plagiocephaly, contributing to decades of published research.

More Than a Helmet

At Cranial Technologies, we believe families deserve more than a device — they deserve education, support, and compassionate care throughout their journey.

From the initial no-cost consultation through treatment completion, our clinical and medical billing office teams partner closely with families, pediatricians, and specialists to provide personalized care every step of the way.

We're also proud to have recently expanded our services to include EarWell^® infant ear molding at participating clinics, allowing us to help even more families with specialized care for both head shape and ear shape concerns.

Why Early Evaluation Matters

A baby's head grows most rapidly during the first year of life, making early evaluation especially important when concerns arise. An assessment doesn't automatically mean treatment — it provides parents with answers on what is plagiocephaly?, reassurance, and guidance tailored to their baby's individual needs.

Whether treatment is recommended or not, families leave with a better understanding of their baby's head shape and the confidence that comes from an expert evaluation.

Why Age Is a Critical Factor

During the first six months, a baby's head grows rapidly as the brain develops. As growth slows, there is less opportunity for natural correction — making early evaluation especially important.

Age at Start	Average Treatment Time
Under 4 months	5–7 weeks
4 months	6–9 weeks
5 months	8–10 weeks
6 months	2.5–3.5 months
Over 7 months	3.5–4 months

Will Flat Spots Go Away on Their Own?

Mild flat spots may improve with repositioning during the first few months of life. However, moderate-to-severe plagiocephaly is much less likely to fully correct without treatment.

No Effect on Brain Development

Plagiocephaly affects the shape of the skull and is not known to cause lasting neurological or cognitive concerns. An evaluation can help determine the most appropriate course of care.

From the Segment

Families Who Shared Their Story

Swipe through photos from the 12News Arizona Midday feature

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Thank You to Our Families

We're incredibly grateful to the families who joined us for the 12News segment and shared their personal experiences. Their willingness to tell their stories will help educate countless other parents who may have similar questions or concerns.

Together, we're helping more families recognize the importance of early evaluation and ensuring babies receive the care that's right for them.